# Primer Sweepstakes LLM Reference

Primer Sweepstakes is a Shopify sweepstakes platform for merchants that want to run campaign-driven growth events from Shopify. The product focuses on compliant sweepstakes setup, multiple entry modes, analytics, campaign operations, winner drawing, and audit-ready records.

## Core Positioning

Primer helps Shopify brands turn campaigns into measurable events. The product supports lead capture, loyalty engagement, purchase incentives, subscriber-only promotions, AMOE/no-purchase entry paths, referral and social sharing mechanics, and exportable records for operational review.

## Campaign Types

- Lead generation: email capture and optional marketing opt-in.
- Loyalty points: customers can redeem loyalty points for entries, with Yotpo integration and configurable caps.
- Purchase-gated: eligible purchases or spend thresholds can earn entries.
- Subscriber-only: campaigns can be limited to subscribers or gated audiences.
- AMOE/no-purchase: free entry paths support compliance requirements for loyalty and purchase campaigns.
- Social and referral: share or referral actions can drive additional participation.

## Product Capabilities

- Shopify embedded workflow.
- Campaign setup and preview.
- Entry caps and eligibility controls.
- Loyalty-point redemption logic.
- AMOE/no-purchase handling.
- Analytics and participant tracking.
- Exportable entrant, entry, and winner records.
- Winner drawing experience with audit-oriented details.
- Support for operational and legal review workflows.

## Pricing Summary

- Starter: free configuration and preview.
- Growth: active campaign plan for growing brands.
- Premium: custom enterprise support and expanded campaign needs.

## Case Study Summary

Class5Performance.com launched Spring Sweepstakes as a lead campaign running April 12 to May 31, 2026. As of the April 21, 2026 snapshot, the campaign had 117 entrants, 117 total entries, a projected finish of 573 entrants, 1,537 sessions during the tracked Apr 13-21 window, 34,014 emails sent, and a top open rate of 31.17% on the active sweepstakes entry confirmation email. The case study focuses on observable lead capture, traffic, email engagement, and pacing data rather than revenue attribution because supplied analytics did not materially classify customer mix or attributed revenue.

## Important URLs

- Home: https://primersweepstakes.com/
- Features: https://primersweepstakes.com/features
- Pricing: https://primersweepstakes.com/pricing
- How it works: https://primersweepstakes.com/how-it-works
- Documentation: https://primersweepstakes.com/documentation
- Case studies: https://primersweepstakes.com/case-studies
- Support: https://primersweepstakes.com/support
- Privacy: https://primersweepstakes.com/privacy
- Terms: https://primersweepstakes.com/terms
- Shopify app listing: https://apps.shopify.com/primer-sweepstakes
- App admin: https://app.primersweepstakes.com/admin