Immutable entry ledger
Append-only entry records for event integrity.
Loyalty Sweepstakes Platform
Turn Loyalty Points Into Revenue Events
Launch compliant, loyalty-powered sweepstakes that drive purchases, reactivation, and customer acquisition with audit-ready tracking built in.
Built for Legal Review
Trust Layer for Enterprise Teams
This is the difference between a giveaway widget and an auditable growth system.
Versioned configurations
Rules and campaign snapshots locked by activation version.
Idempotent processing
Duplicate request prevention across entry paths and webhooks.
Server-side cap enforcement
Consistent limits and plan gating across all channels.
HMAC verification
Proxy and webhook request verification built into the edge.
Export-ready records
Participant and winner exports with minimal PII at rest.
Enterprise Loyalty Case Study
One Enterprise Retailer Generated 444M+ Loyalty Points in 12 Months
U.S.-based DTC brand, seven-figure loyalty membership base, 2025 program year. Loyalty-generated engagement sustained purchase activity and repeat participation throughout the year.
2025 Earned
444,053,509
Total points earned across loyalty actions in one year.
Purchase points336,217,659
Birthday engagement60,538,000
Veteran verification13,690,650
Mobile app engagement6,198,450
Points Earned vs Redeemed
EarnedRedeemed
Loyalty Balance Growth Curve
Q1Q2Q3Q4
Revenue Impact
Loyalty Is Not a Cost Center
Points liabilities become revenue triggers when campaigns convert dormant balances into purchase behavior.
Scenario:
500,000 loyalty members x 1% participation = 5,000 participants
5 average entries per participant = 25,000 weighted entries
If 18% convert to a $75 purchase during campaign window:
900 incremental orders x $75 = $67,500 attributable top-line in one event cycle
500,000 loyalty members x 1% participation = 5,000 participants
5 average entries per participant = 25,000 weighted entries
If 18% convert to a $75 purchase during campaign window:
900 incremental orders x $75 = $67,500 attributable top-line in one event cycle
Campaign Energy
Make Every Campaign an Event
Structure launches as time-bound events that create urgency inside your owned audience.
Product Drops
Vehicle Giveaways
Member-Only Contests
Seasonal Campaigns
Subscriber Promotions
Campaign velocity increases when loyalty participation is tied to clear deadlines and weighted entries.
Core Capabilities
Monetization Controls, Not Just Entry Forms
Paid Entries via Loyalty Points
Point redemption with capped entries and deterministic accounting.
Free AMOE Entry Mode
No-purchase method support with controlled per-customer limits.
Tier-Based Eligibility
Target campaigns by loyalty tier and customer state.
Weighted Drawings
Quantity-based weighting with reproducible draw inputs and seed storage.
Entrant Caps + Grace Limits
Server-enforced caps, grace thresholds, and predictable overage logic.
Audit-Ready CSV Export
Participants, entries, winners, and validation artifacts.
Pricing
Choose Your Growth Curve
Starter
$0
Test and preview only
- Install and connect loyalty platform
- Unlimited draft sweepstakes
- No live activation
DEFAULT
Growth
$249/mo
Built for active brands
- 1 live sweepstakes per month
- 5,000 entrants + grace and overage model
- Paid and free entry modes
- Full tracking and export support
ENTERPRISE
Premium
Custom
$2,000-$4,000/mo
- Unlimited live sweepstakes
- Unlimited entrants
- Enterprise dashboard
- Dedicated support
Platform Preview
Operational Dashboard Built for Revenue Teams
Illustrative dashboard for product preview
Total Entrants
4,995
Total Entries
27,440
Points Redeemed
1.2M
New vs Returning
31 / 69
Reactivated
742
Subscriber Mix
58%
Why This Outperforms Ads
Owned Audience Outperforms Rented Traffic
Paid social spends to reacquire attention from users who already know your brand. Loyalty sweepstakes operate inside your owned base where conversion intent is structurally higher, attribution windows are clearer, and campaign cost stays controllable.
FAQ
Common Questions
How are winners drawn?Deterministic weighted draw logic using stored seed and auditable input snapshots.
Is this legally compliant?Primer provides audit tooling and record controls; merchants remain responsible for jurisdictional rules and counsel review.
Can entries be weighted?Yes. Entry quantity, source, and participant state are tracked and weighted for drawing.
Is billing enforced?Yes. Plan gating and usage constraints are enforced server-side, not only in UI.
Is customer login required for free entries?Loyalty-based free entry modes can require identified customers and cap usage per participant.
Does it work with Yotpo tiers?Yes. Tier-aware eligibility and loyalty point redemption support are built in.